21-Day Going Vegan Challenge begins 01.01.24. Join the party >>

21-Day Going Vegan Challenge

Ready to try plant-based eating but could use help getting started? We’ve got you covered.

 

Access our 21-day program packed with nutritional guidance, success tips (that work), downloadable tools, and a spot in our weekly LIVE virtual gathering for only $2 a day!

21-Day Going Vegan Challenge | 21 Day Vegan Program
21-Day Going Vegan Challenge | 21 Day Vegan Program

21-Day
Going Vegan
Challenge

Ready to try plant-based eating but need help getting started? We’ve got you covered.

Access our 21-day program packed with nutritional guidance, success tips (that work), downloadable tools, and a spot in our weekly LIVE virtual gathering for only $2 a day!

Can you relate to the following?

  • You experimented with a vegan diet before, but it didn’t feel sustainable (especially with your schedule and commitments.)
  • You’d like to try but don’t know if your friends/family/co-workers will support you. 
  • You don’t know enough about plant-based nutrition and are nervous you won’t get enough protein, iron, etc.
  • You’re nervous you won’t be able to eat out at restaurants.
  • You don’t want to make multiple meals because your family/partner won’t eat vegan.
  • You can’t imagine a life without cheese.

We get it. (And we’ve been there!)

We designed this challenge to meet you where you are and gently guide you to the next level. Zero pressure. TONS of support.

21-Day Going Vegan Challenge
21-Day Going Vegan Challenge

Can you relate with the following?

  • You experimented with a vegan diet before, but it didn’t feel sustainable (especially with your schedule and commitments.)
  • You’d like to try but don’t know if your friends/family/co-workers will support you. 
  • You don’t know enough about plant-based nutrition and are nervous you won’t get enough protein, iron, etc.
  • You’re nervous you won’t be able to eat out at restaurants.
  • You don’t want to make multiple meals because your family/partner won’t eat vegan.
  • You can’t imagine a life without cheese.

We get it. (And we’ve been there!)

We designed this challenge to meet you where you are and gently guide you to the next level. Zero pressure. TONS of support.

PACKED with tools to help you achieve your goal!

UNLOCK THE BENEFITS

Included in your 21-Day Challenge:

Nutritional Guidance

Learn as you grow with daily guidance from our team's nutritionist. Ensure your body gets what it needs to work well and feel great.

Easy & Delicious Recipes

Developed by a professional chef, our easy-to-follow plant-based recipes keep you inspired and motivated every step of the way.

Downloadable Material

Stay on track with daily inspiration, meal-planning guides, and more.

Our Main Ingredient: Community

Join our challenge and gain access to our weekly virtual gatherings. Connect with nutrition and culinary experts, ask questions, and meet others who are also interested in GOING VEGAN!

Each week, you can log in, share your experiences, and learn how others are finding success during the challenge. A robust support system of like-minded friends who understand your journey and encourage you to increase your chances of success significantly!

*Participation is optional, and we record each session so you can revisit it as often as you'd like.

going-vegan virtual pod

Our Main Ingredient: Community

Join our challenge and gain access to our weekly virtual gatherings. Connect with nutrition and culinary experts, ask questions, and meet others also interested in GOING VEGAN!

Each week, you can share your experiences and learn how others are finding success during the challenge. A strong support system of like-minded friends who understand your journey and encourage you can significantly increase your chances of success!

*Participation is optional, and we record each session so you can revisit it as often as you'd like.

How It Works.

Enjoy a user-friendly experience that's easy to follow and fun to do.

Sign Up

Complete the simple registration/payment form.

The form is secure, and we NEVER share your information.

Get Ready

You will receive a confirmation message after signing up.

72 hours before your first day, you'll receive your Starter Kit which includes shopping guides, tips on preparing for the challenge, and login instructions for our weekly virtual gathering.

Dive in

Once the Challenge begins, you'll receive daily emails with nutritional guidance, new recipes to try at home, downloadable material to help keep you inspired, and access to our weekly virtual gatherings.

Less than one oat milk latte a day...

$42
Entire 21-Day Program

I tried countless times to adopt a plant-based diet…and failed. What was missing for me was a tribe of friends who understood What I was going through and could help me along the way. That’s how GOING VEGAN was born.

 

I know that with the right support system, anything is possible.

 

Jesse Brune

Co-Founder | Going Vegan

It doesn't have to be hard.

We offer a FUN, judgment-free space to learn the fundamentals of plant-based nutrition while connecting with others who are exploring a vegan lifestyle.

Whether for health, environmental, or ethical reasons, GOING VEGAN can positively impact your life and the world around you.

 

No matter your reason, we’re here for you.

Happy vegan activist smiling at the camera while wearing a shirt with the words "GO VEGAN" written on it. Cheerful young woman recommending veganism and a plant-based lifestyle.
Happy vegan activist smiling at the camera while wearing a shirt with the words "GO VEGAN" written on it. Cheerful young woman recommending veganism and a plant-based lifestyle.

It Doesn't Have To Be Hard.

We offer a FUN, judgment-free space to learn the fundamentals of plant-based nutrition while connecting with others who are exploring a vegan lifestyle.

Whether for health, environmental, or ethical reasons, GOING VEGAN can positively impact your life and the world around you.

No matter your reason, we’re here for you.​

Our next challenge begins January 01, 2024

Days
Hours
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Our next challenge begins 01/01/24

Days
Hours
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Team work makes the green work.

Meet Jesse Brune & Russell Fairbanks
co-founders | Going Vegan

Jesse Brune & Russell Fairbanks
co-founders | Going Vegan

Jesse Brune, co-founder of Going Vegan, in a black shirt, smiling

Jesse Brune

Culinary & Community

A Le Cordon Bleu graduate, Jesse has nearly twenty years of experience as a professional chef. His expertise has been featured on BRAVO TV, The Food Network, and OWN. He has contributed recipes to Menshealth.com, US Weekly, OUT Magazine, People, and Oprah TV.

As a community-builder, Jesse has led wellness retreats and training programs for conscious leadership. He was a featured expert in the documentary "Is Mindfulness Right for You?"

He is the director of Violet Cooking School in Westwood Village, CA.

He lives in Los Angeles with his husband and two kiddos. He likes his coffee iced and his yoga hot.

Russell Fairchild, grinning in a flower-print shirt with glasses

Russell Fairbanks

Nutrition & Wellness

Russell is a graduate of UC Berkeley's School of Nutritional Sciences. He lives in Los Angeles and offers nutritional assessments and counseling in-person and online.

He's a Martial Arts Instructor (black belt, Tang Soo Do) and has taught kids, teens, and adults for nearly a decade.

He thoroughly believes in the transformative power of diet and exercise. He knows first-hand that wellness must be addressed holistically and tailored to each unique individual.

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